There are a great number of differences between professional photographers and those that shoot only as a hobby. Surprisingly enough one of those differences isn’t always talent or at least artistic talent. There are many amazingly talented photographers that shoot only for a hobby that take my breath away. Being a professional photographer doesn’t always mean being a great artist. Regardless your reputation for getting shit done does mater and that reputation is everything.
More importantly any good pro needs to “know” that they will get the shot.
With that in mind one difference between a working photographer and many nonworking photographers is the ability to get the shot under pressure. More importantly any good pro needs to “know” that they will get the shot. You can never “hope” that you will. This is what our reputation rest on. If a hobbyist doesn’t get the shot it can be disappointing but it will never be a career ending disaster. They can always come back and try again when they have time or the inclination.
Nothing Was Working Like It Should
This is the story of one instance where nothing was working like it should. First off, the amount of time I had to get the shot was short. Form start to finish, including setting it up, I had less that one min. I’ve actually learned this from looking back at time stamps on my photos, in the end, I wound up having only forty one seconds from start to finish to land my hero shot. Now that’s what I call a damn mini session!
Anyway, for the last 9 years, part of what I do is shoot campaign advertising for US Congressmen, Senators and other politicians. In February of 2016 I was shooting a commercial for Lloyd Smucker. He was running for a seat in the 115th United States Congress to represent Pennsylvania’s 16th Congressional district. This is where our story starts.
It Didn’t Start Out Bad
It didn’t start out bad. I can say for certain that Lloyd was the bomb! He was amazingly photogenic and working with him was easy as pie. It’s almost as if the photos just made themselves. I firmly believe that the most important aspect of getting a great photo is when your subject is relaxed. Well, Lloyd was relaxed for sure. Where many people would rather have a shotgun wound to the head than have a photo snapped of them Lloyd didn’t seem to mind. In fact, it was more like he could have cared less if I was there or not. I don’t mean this in a bad way but a good way. I wish everyone that I photographed was as nonchalant about the process as he was.
Part of any “good” campaign photography is that it’s real. Not only does it need to be real it has to look real. This stuff can’t be staged. This is where Congressman Smucker excelled. He did his thing, I snapped a few photos and it was magic!
Even so, we worked a pretty grueling pace that chilly February day. We shot for 8 hours at 7 different locations and 18 different sets. Frame after frame, shot after shot Lloyd was a trooper.
Then came the nightmare. It was time for the hero shot and this is where I felt my reputation slipping through the cracks. Abject self-loathing and the prospect of no more gainful employment was looming over me like a dark cloud. Nothing was working like it should and this all-important photograph was going to be an epic fail!
The Hero Shot
Of the many locations we shot that day one of them was a steel plant. We didn’t stage many scenes or ask for special treatment but when one of the steel workers started cutting a beam we knew that the sparks flying off of it would be perfect for the background of an industrial shot. The first cut had already been made and there was one more left to make. We decided to shoot the “hero shot” in font of it as it was being cut. There’s just something about fire flying through the air that brings out the pyro in all of us! This was going to be the shot that rocked!
With that in mind we set Lloyd in front of the scene. The grip, lighting guy, was holding one simple incandescent light on our subject more for effect than anything else. As the steel worker was getting ready to make his second and last cut we didn’t have time to arrange for fancy lighting. The grip crew had their truck parked good 100 or more yards away in another part of the plant. We had to work fast and use what we already had on hand. As the sparks started to fly from the torch cutting through the steel i-beam I guessed my exposure and snapped a test shot.
My Exposure Was Way Off!
My guess was way off and the cut was in progress! Lloyd looked great but there was to much light from too many spectrioms. The over head lighting from the florescent lights produced a nasty, unflattering green cast with little or no contrast. The large windows in the background were blowing my highlights and over exposing the entire background. My shutter speed was to slow and rather than capturing cool sparks flying from the torch all I got was a white mess behind my subject. On the inside my heart sank but on the outside I remained cool and composed.
Tic-Toc, tic-toc. The clock is running out of time and now Lloyd was in the dark.
God I hate chimping each and every frame I shoot but there was no choice. I had to see the results I was getting and make quick corrections to compensate for them. There simply was no time to even take a reading with a light meter! I had to shoot. My first shot was at ISO 800, 135mm, f/2.8 at 1/100 sec. I knew the only way to capture the sparks in the background was to speed things up so I bumped my shutter speed up to 1/250th of a sec. Still no good! Tic-Toc, tic-toc. The clock is running out of time. The background is starting to look a bit better but Lloyd was in the dark. He was little more than a silhouette and the sparks behind him were still over exposed and nothing more than a hot mess. This was not going end well! I had a sinking feeling deep in my stomach. Even so, I remained cool as an ice cube on the outside but only on the outside.
I Had To Capture The Sparks
Dark and under exposed foreground and subject or not I had shoot a fast enough shutter speed to capture the sparks and freeze them. I wanted them to apear as balls of light flying through the air. I bumped my shutter speed up to 1/320. This would make my subject even darker but it should freeze some of the sparks behind him.
If I could capture the sparks then I could correct the image in post. So much for getting it “right in the camera” but there was no other choice. It would have been fine for journalism or even an editorial photo where we do what we need to do. Getting the shot is the most important thing. Of course we want great photos but in editorial it’s often better to have the shot, any shot, than nothing at all and technical precision isn’t always so important. The difference was that this was not editorial. This was an advertising campaign and precision is everything. Tic-toc, tic-toc. The steel worker had nearly finished making his cut!
Pretend This Is The Damn Marine Corps!
Super fun thoughts were rushing through my head. Stuff like, “It’s been a great ride but my days of shooting US Congressmen were over. Word would go out and no one would want to hire a has been looser than can’t grab a simple photo when the pressure is on.”
I snapped my shot and PRESTO! It worked!
The photo was dark but I could work with it. Sadly, the ever relaxed Lloyd, for which I was so thankful all day, just didn’t work for this photo. He looked more like he was kicking back on the block having a grand old time. I didn’t need a friendly, happy subject. I wanted a bad ass!
Dude! Pretend this is the damn Marine Corps!
Tic-toc. One more frame. I need just one more frame but the last cut is almost finished. I tell Lloyd, “Dude! Pretend this is the damn Marine Corps! Drill a hole down through the center of my lens with your eyes. I want you to be the most hatful son of a bitch that ever lived!” It had to work. If it didn’t the whole set would be a bust and the campaign needed this shot. I needed this shot!
Thirty Eight Seconds Into The Shoot
Thirty eight seconds into the shoot I snapped my last frame. It was dark as hell, the tonal curve was flat with nearly no contrast and the color was shit because of the mixing of four different colored light sources. Even so the sparks from the torch were in the frame the way I wanted. Three seconds later the cut was finished. There would be no more chances to get it right but with a bit of Photoshop magic things could still work out.
My Reputation Was Saved
In the end Lloyd never did look like, “The most hatful son of a bitch that ever lived”. Perhaps it’s just not in him. I can’t say but he did look stern enough for the shot to work. My clients loved the final shot and my reputation was saved. In fact, as the photos started being passed around I was quickly picked up for two more gigs. Both were special request looking for me by name. One for another Congressional run and another for a US Senate campaign. Sadly, even now I’m still not satisfied with the contrast and color of the image. Though Photoshop is a fantastic tool it’s not a silver bullet that will fix everything. Junk in still results in junk out but I am happy with the over all result and more importantly I get to keep on working!
Hero shot of Congressman Lloyd Smucker. This is the one single photo that placed my entire reputation as a photographer at risk.